Are You Up For Whatever? Bud Light Is!
Last year, Budweiser aired a commercial during the Super Bowl title “Are you up for Whatever?” to promote Bud Light. In the commercial series, which showed different pieces through out the game, a man was asked to go along with whatever happened throughout his night and he agreed. As a result, he was thrown in to multiple odd scenarios, which include going to a party of nothing but twins, opening an elevator to find a llama and Don Cheadle inside and playing ping pong with Arnold Schwarzenegger.
This year, Bud Light is continuing the crazy theme, but this time they’re basing it out of Crested Butte! That’s right! September 5th-7th, Anheiser-Busch will be painting the town blue and throwing a giant promotional party that will link to the previous Super Bowl theme. They are bringing in over 1,000 up-for-anything revelers from across the country. Buskers will be performing amid pop-up bars up and down the avenue. Bands will play from a giant sound stage. A huge Twister game is on the agenda. Only Bud Light products will be served in downtown watering holes that are part of the goings-on. The funky mountain town will be transformed in to a fictional, secret town called “Whatever” and turn in to a beer drinker’s paradise.
Whether or not the general public will be allowed in the party is a little bit of a mystery, but MyHandleBar is still excited to hear one of the local hotspots has been chosen for such a fun beer celebration!